Earlier this week, Casino giant LeoVegas shared news about the launch of its very first game studio via its Twitter account.
The new game studio from Leovec was created through the company's founder platform leoventures, and has been named Blue Guru Games.
The goal LeoVegas wants to achieve through the creation of Blue Guru Games is to create exclusive games for LeoVegas players, and at the same time offer games to other operators in the casino industry.
LeoVega's CEO Gustaf Hagman said in a press release that the company plans to gather inspiration from several years of experience, and statistics, for future games that aim to appeal to LeoVega's players.
Better marketing with financial benefits
- We want to create games with unique characters that we can use in future marketing. This will create better loyalty to the brands we offer, and will at the same time provide financial benefits over time, Hagman said.
The very first games from the studio will be launched later in 2021, but a definitive date has not yet been communicated.
Exclusive games
The games will be part of the many games in LeoVegas's casino lobby, with games from over 60 game suppliers.
The goal is to launch at least 20 unique games through Blue Guru Games over the next two years.
According to the online casino, launch is a major milestone, and a step closer to the opportunity to control a larger proportion of shares in the industry in a cost -effective way.
In addition to investing in its new game studio, LeoVegas has also invested in, among others, casino rounds, pixel.bet, and Shareplay. And now recently Also the odds platform Expekt.