Europe's total gambling revenues have increased by 7.5% in 2021, driven by 19% growth in the online market. But the total revenues from the entire industry have been reduced by 13% compared to 2019, due to the Covid-19 pandemic that has limited land-based gambling activity.
Figures from Brussels show that Europe's total gambling revenues will increase by 7.5% this year-to $ 87.2 billion gross in game reference, but the total gambling revenue market is down by 13% compared to the 2019 levels, as Europe's land-based gambling sector continues to feel the effect of COVID-19-restrictions, according to a Data Report for the end of the year published by the European Gaming and Betting Association (EGBA) in collaboration with H2 Gambling Capital.
The shutdown has affected the numbers for land -based casinos
The report, which covers EU-27 and British markets, includes data on Europe's gambling market revenues, regulated market shares, popular online gambling products and various information on national gambling markets, as well as a dedicated section presenting data from EGBA members, including information about their income, customers and customers and customers and customers and customers and customers and customers and customers and customers and customers and customers and customers and customers and customers and customers and customers and customers and customers and customers and customers and customers and customers and customers and customers and customers and customers and customers and customers and customers and customers and customers and customers and customers and customers, customers and customers and customers and customers and customers, customers and customers and customers and customers, customers and customers and customers and customers and customers and customers, Licenses in Europe.
The report estimates that Europe's revenue from online gambling will increase by 19% this year, to $ 36.4 billion gross, but it will not compensate for the recent decreases in Europe's land -based gambling activity. While Europe's land-based gambling revenues are expected to increase by 0.4% this year, to 50.8 billion euros gross, land-based revenues are significantly reduced by 32% compared to the 2019 levels, due to COVID-19-pandemia-related restrictions on land-based land-based restrictions Gambling activity in many European countries.
Online casino is growing strong growth
The growth at the online casino continues, with mobile games taking over the growth in Europe's online gambling market. It is expected to continue and accelerate by the pandemic, with online gross revenue expected to grow by about 9% annually and now 41% of Europe's total gambling revenue by 2026, up from a 26% share in 2019. Another trend expected to continue is The increasing use of mobile devices (mobile phones and tablets) for online gambling, with the proportion of mobile devices this year set to make up the majority (50.5%) of Europe's online game for the first time, and expected to reach 61.5 % of all online games by 2026.
The largest companies with the largest proportion of revenue from online gambling
European Gaming and Betting Associaton (Egba) members now account for 36% of Europe's revenue from online gambling.
In addition to overall market data, Egba has also published aggregated data from its member companies-Bet365, Betsson Group, Entain, Flutter, Kindred Group and William Hill-compared to their operations in EU-27 and the UK's online gambling markets in 2020.
"The growth trend of Europe's online gambling market continues, but there is still considerable room for development online in markets such as France, Germany, Italy and Spain, where the grid share of the total gambling market is still relatively low despite the fact that the online markets in these countries are relatively mature .. With continued growth online also comes the responsibility to ensure that the online market is well regulated and operators continue to use the latest online technologies to promote a stronger culture of safer gambling. ” said Maarten Haijer, Secretary General, Egba.
Key data from Egba
Below you will see briefly summarized key data from the European Gaming and Betting Associaton (Egba).
Income
- Combined $ 10.9 billion in online gambling gross, representing 36% of Europe's total online gambling revenue.
- Sports games accounted for 45.9% of gross income, followed by a 42% casino.
Customers
- Totally 29 million online customers.
- Treated 97.1 billion customer bets/bets (including bonuses), with a total value of $ 179 billion.
- Returned $ 168.1 billion in profits to customers, with an average return to the player of 94.0%.
Sports betting
- The proportion of live betting has decreased, and tipping before the match now accounts for 54% of the gross revenue for sports games.
License
- A total of 234 licenses for online gambling in 19 European countries, with licenses now in the Czech Republic and Portugal.
Gross Game Revenue (GGR) is the amount collected from gambling transactions (the value of customer inserts) minus the amount that has been paid to customers in profits (customer gains).
Only online gambling markets in EU-27 and the UK.
Source: Crime